Our unique brand positioning strategy of asserting your brand is based on your RAISON D’ÊTRE, your values and your particular style. This approach makes for easier decision-making and determines the next actions that will help express your promise and foster enduring relationships with your clients.

The result? A brand that asserts itself, loud and clear. A brand that captures the eye and heart of your clients. A brand they recognize themselves in, and relate to. A brand that speaks to them, delights them, charms them.

In-house, you gain precision and clarity. Decisions are arrived at more naturally, aligning themselves organically with your brand.

This new clarity also creates an engaging and shared vision that mobilizes and energizes all of your staff.

Need for clarity and inspiration to bring out your purpose and assert your brand? Do the exercise by downloading the PDF with the form below… or contact us to experience it.



Some say that in our highly competitive world, it is essential for a business to be different, distinctive.

We say that it is actually by showing your true colors that you will assert your uniqueness. It means clarifying who you are and what you stand for. It means being fully and authentically yourself. This is how you become unique.

Our role? Defining your brand so that it will find, and reach, its market. And achieve durable results.


I had the opportunity to do the brand assertiveness exercise with Martin Ducharme of Nyévo branding agency.
Fabulous! Martin was able to bring out my distinctive strengths. Those that make the difference between “to serve” and “be fully useful.”
Together, we have identified three major forces to put forward, those are ideation, brainstorming and content/editorial strategy.

Through the brand assertiveness exercise I feel more ‘on my X “. Or, in this case, the “my three X”;-)

I recommend the brand assertiveness exercise for those who wish to bring about a precise direction
in order to see “on which nails to bang, day after day.”

Chantal Dauray, Concerta Communications